Resources

Selling effectively and efficiently can be a struggle for companies of all sizes and industries. Even if your product or service is uniquely valuable, getting it in front of the right prospects at a rate that leads to viable revenue is really hard. Business-to-business (B2B) selling can be especially fraught with complications, as no one is more over-marketed to than sales and marketing professionals themselves. Plus, they’ll see right through any cheap, outdated sales tactics almost immediately. (Don’t kid a kidder, etc.)

At MarteKing we provide our clients with a complete, fully operational, best-of-breed Martech stack, custom content creation, sales development, and analytics all in a managed services package. A B2B company ourselves, we focus our attention specifically on the growth of SaaS companies serving B2B markets. So, for us, everything is digital. Having analytics at our fingertips is essential for our success and for our clients’ success as well.

 More accurate measurement of marketing-influenced revenue helps drive greater CMO success and encourages increased marketing resource dedication. See how truly quantifiable insight is the key.  The Marketing Technology Solution Explosion Today, the drive to invest in marketing technology, “Martech,” is white-hot. And for good reason. Martech helps marketing organizations scale operations, automate processes, and speed results. In many cases, Martech creates entirely new ways of reaching and interacting...

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Trillions of dollars of revenue are lost annually due to IT and business operations misalignment. It doesn't have to be that way. Here's a bit about why, and what you can do to flip losses into gains.  Virtually Every B2B Company Loses 10% or More of Revenue Every Year IDC Research regularly highlight the merits of aligning architecture and teams. In fact, IDC estimates that a B2B...

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A study from the journal Cognition zeroes in on a phenomenon known to anyone who's ever had trouble doing the same task for a long time. After a while, you begin to lose your focus and your performance on the task declines. Researcher Atsunori Ariga, tested 84 participants’ (split into subject groups) ability to focus on a computerized task for 50 minutes. The first group completed...

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I've noticed an alarming number of reports and infographics divulging the best time of day to call a prospect. Any SaaS company aiming for success must understand the inherent failure in this approach. If an article in SalesHQ tells me Wednesdays and Thursdays are the best days to reach a prospect and I incorporate this into my strategy I'm reinforcing the notion that sales simply is a numbers game. If my connect rate is...

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Following up our initial post, here’s Part 2 of the list (of what we believe today are the most valuable, most usable--in other words, the best!--Google Chrome extensions for B2B bizdev). Enjoy!   Pablo: Pablo is the simplest way to create beautiful images that fit every social network perfectly! Key Features: Typography, font-size, and formatting options make everyone a designer, so you’re able to create perfect images for Twitter,...

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