Our clients are provided real-time analytics on the performance of their Martech stack measured by sales velocity, conversion rates throughout the pipeline, and overall revenue growth. We provide ongoing assessments twice per year, and quarterly reviews to identify opportunities for improvement.
First, let’s identify what you’d like your Martech stack to do for you. What is the desired outcome? More qualified leads? Higher conversion rates? Better engagement?
Next we want to know what your stack costs you. We can measure in both the hard cost, such as licenses, and the soft cost, such as training and management.
If you don’t have a contract management solution in place we’ll create one for you.
We will propose an ideal state Martech stack along with a streamlined management and administration structure. This is presented as a roadmap beginning with the current state findings from your assessment and ending with the ideal state. These can be compared by price, deliverables, contract terms, and administration.
We provide a comprehensive strategy to get you from where you are to where you want to be, and support you the entire way to ensure no leads get lost along the way.
The beginning of our business relationship will serve as the foundation for your success. At this point, we’ll get to know how you currently operate, diagnose which areas need to be improved, and start ironing out a plan of attack to do so.
We won’t throw tools and licenses at you for their own sake. We’ll decide which ones will actually help you based on our experience with past clients. Only then can we dig deeper and find specific features in each tool that align with your needs.
Your prospects are part of an ever-changing sales ecosystem. This won’t be a simple matter of ‘spray and pray’. Rather, we’ll use a wide array of touch points including, phone, email, personalized video, direct mail, social media, and anything else that gets your message in the right hands at the right times.
Finally, we know sales enablement isn’t a set-it-and-forget-it game. We want to create a process with you that can be replicated moving forward. This way, our relationship won’t lead to a mere boost in revenue, but a model for scalable, sustainable growth.